Why I'm Paying More Attention to Where I Shop

I've thought about this just a little off and on, but have finally decided to do something.


When was the last time you looked into the places your shopped at?

I'm pretty guilty of just buying whatever wherever and not thinking too much about it.

Oh, I need some coffee, I'll run to the grocery store quick. Or, a new piece of decor, I'll check Target. Have you ever thought about all the other places you could go instead?

I like to support small businesses when I can, even if it might be a little more expensive because I know I would want that support if I were doing the same. Plus, usually there is higher quality and a friendly, helpful face that cares about you comes with the product.

Sometimes the main place to get something is a chain store, or you're on more of a budget or can't find it near you so you order online. Or you just don't want to leave your house so you order online.


Have you looked up that company before? Have you looked at their values? Do they stand for what you stand for? Are the allocating funds to something with a cause that matches up to what you believe?


A lot of buzz is around sustainability: going to plant-based diets, saving water and energy, recycling, re-purposing, and all this applies to not just saving on bills but also where you buy furniture and clothes.

Fast fashion is taking over, we want the latest trends and we need them right now. How important is it that you have something new to wear every single time you go out? Have you thought about how much water or oil goes into making your clothes? Something odd to think about, I know.

There is a lot that goes into making clothes: water, oil, labor, chemicals, materials, etc. But at what cost?

Think about who makes your clothes? How are those people treated? What effect did it have on the planet?



There is a large movement happening around the nation and even spreading around the world. While we'll start going back to posting our normal Instagram pics and shopping, the movement won't end. We have allowed so much to happen in just a week and a half and we can't allow that to stop.

What will you do to continue these efforts when we head back to "normal"?

It won't ever be what we know as normal because our old normal was wrong.


I have already come across one popular active wear brand I'm done shopping at due to their racial views, and that is just me starting to investigate over the last week. Using some of the resources below, I am finding more places I do feel ok shopping at.


I found these amazing resources as a start:

Progressive Shopper: It's an easy to install Google Chrome extension. Any time you shop on a website it will automatically give a blue, purple, or red check in the corner and give a brief breakdown of where that company puts their money. Whether they are backing more Democrats (blue), Republicans (red), or some of both (purple). On the website it also goes in depth on topics like enables the gun industry, or has poor family leave policies, and more. The website will then give you alternative choices for the Find out more and install this extension here.

I've already come across one popular active wear brand I'm done shopping at due to their racial views, and that's just me starting to investigate over the last week. Using some of the resources below, I am finding more places I do feel ok shopping at.



Fashion Revolution: I love this, they have a whole complied document that assess fashion brands on their transparency when it comes to things like policies, traceability, and spotlight issues. All the images are also from their page, the provide a bunch of images that are social media ready to help spread the word.

You can find their document for a breakdown of 2020 here.

Learn more about Fashion Revolution here.

All images used are from Fashion Revolution.


I would love to hear more from you and if you have more resources drop them below.


💜, jaci



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